Why Business Should Do the Right Things

In her presentation to members of the New Voice of Business, Hunter Lovins lays out the big picture about the global mega-crisis, making the case for “moving aggressively to solve such challenges as global warming, peak oil, the vulnerability of our energy infrastructure and others. She discussed how climate protection, energy efficiency, renewable energy and other sustainable approaches will give us a stronger economy, and a higher quality of life. Hunter also highlighted how communities and companies are implementing these and many other strategies to cut their costs and drive their innovation.”

While her arguments are largely chosen to appeal to conventional business objectives, she posits the reality of a “sustainability imperative,” and makes a good start in showing how narrow company interests can be, and are being served by moves toward greater resource efficiency and environmental improvement. Highly recommend. View it here.

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